JON CONTINO

by Beejay on September 24, 2008


JON CONTINO HAS NO HESITATION when naming his biggest influence: It’s The City. New York City, a comforting presence, a constant source of inspiration.

“My whole life I’ve been surrounded by incredible design, architecture, fashion, and, most importantly, graffiti,” Contino says. “I don’t know how I’d ever be where I am today without it.

“My environment definitely had a massive part in shaping me as an artist and I really can trace it back all the way to my very early childhood. I would have very little style if it wasn’t for New York and all the incredible people that live and work here.”

Two years ago, Contino left a full-time job to start his own design studio, Onetwentysix, based in New York. His clients include ESPN, The Brooklyn Circus, Russell Simmons, and Marc Ecko.
New York

Do you remember when you first became obsessed with letters?

I remember I was always obsessed with letters, but didn’t realize it was an obsession until a few years ago. I dug up a few sketchbooks and drawing pads from my kindergarten days and found pages and pages of “my own alphabet” type things and Major League sport team typesets scribbled everywhere. That’s when it hit me that I had an obsession on my hands.

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LetterCult Kickoff

by Beejay on September 24, 2008


IWAS TALKING TO SOMEONE THE other day, someone who was confused by this site. He thought LetterCult was a site about custom lettering.

Not quite. I explained that this is a site about Custom Letters and the people who make them. A semantic difference, but worth noting.

Custom, in this case, meaning built or drawn from scratch.

Most people making letterforms are making Custom Letters, from the type designer to the sign painter to the meathead carving names into trees with a Rambo knife.

So that’s what we are doing here, chronicling those who make a choice to do something custom, something original, something distinctive.

A few weeks ago, another person asked in a chat, “What’s with the cult thing? And when do we get our paper cups of Kool Aid?” followed by 😛

Cult is clearly a pejorative, but not here. Cult is just a shorthand way of saying culture, LetterCulture, and also a group bound together by the same ideals.

Those ideals are embodied by the great designers and artists doing amazing things with letterforms.

During the past two months, we’ve asked people about the Death of Lettering, or the Dearth of Lettering, and a simple truth has emerged: Letters are alive and kickin’.

Kickin’ ass.

And through workshops, classes, books, and the internet, the next generation has started to figure it out: The best designers and artists distinguish their work through great typography, great lettering, great letters.

Over the next week, we’ll publish some interviews to kick off the site. Most of the interviews were conducted in early August, but it took us a while to get things going. We’ll keep adding content on a regular basis, maybe a couple times a week. Contributors are welcome.

Thanks for visiting, bookmarking, rss-ing, and all that! If you link us, a thousand thanks.

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